Retailers will continue to realize that they need to connect with users on multiple channels and touch points simultaneously or even interchangeably.
In 2014, more retailers will give customers the ability to interact and complete transactions on their own terms. In other words, if a customer wants to view an item online, purchase it using their phone, and return it by dropping by the store, they can do so in a smooth and seamless way.
Take Pizza Express, for example. The restaurant developed a mobile application that allows diners to view the menu, book a table, and more importantly, pay bills via PayPal. That way, if the user forgets their wallet, or is in a hurry to leave, they can simply settle their bill with just a few taps.
According to the KPMG and IAMAI report, only around 10,000 out of the more than 150,000 pin codes in the country are covered by courier companies. The penetration of courier services is critically important to boost online shopping as deliveries are mostly done through them.
Online shopping accounts for less than one percent of the total shopping in the country. Total global online sales reached $1.22 trillion in 2013. In China alone it was around $200 billion
Internet connectivity and other logistics infrastructure are still a big drag. This makes servicing in smaller towns a bit challenging.
In 2014, more retailers will give customers the ability to interact and complete transactions on their own terms. In other words, if a customer wants to view an item online, purchase it using their phone, and return it by dropping by the store, they can do so in a smooth and seamless way.
Take Pizza Express, for example. The restaurant developed a mobile application that allows diners to view the menu, book a table, and more importantly, pay bills via PayPal. That way, if the user forgets their wallet, or is in a hurry to leave, they can simply settle their bill with just a few taps.
According to the KPMG and IAMAI report, only around 10,000 out of the more than 150,000 pin codes in the country are covered by courier companies. The penetration of courier services is critically important to boost online shopping as deliveries are mostly done through them.
Online shopping accounts for less than one percent of the total shopping in the country. Total global online sales reached $1.22 trillion in 2013. In China alone it was around $200 billion
Internet connectivity and other logistics infrastructure are still a big drag. This makes servicing in smaller towns a bit challenging.
